Carol Vernalis Experiencing Music Video: Aesthetics and Cultural Context (2004) Columbia University Press.
Vernalis studied editing and camera work closely in music videos, observing edits in music videos that come more frequently than in films. These edits standing out as disjuncture and that the editing has more of a rhythmic basis closely connected to the song, like parallel lines.
Main points of Vernalis's observations, summarised below:
- Rules of 'Continuity' editing (editing usually found in classic broadcast fiction) are broken in order to draw attention to what is on the screen.
- Edits gaining the spotlight of the video, bring very obvious and exciting for example, swipes, special effects etc.
- Jump cuts are often used in music videos.
- A master shot also known as the base track is frequently used to give the video structure.
- Very rarely does this happen, but you may not notice, the camera may move in time with the music.
Vernalis studied editing and camera work closely in music videos, observing edits in music videos that come more frequently than in films. These edits standing out as disjuncture and that the editing has more of a rhythmic basis closely connected to the song, like parallel lines.
Main points of Vernalis's observations, summarised below:
- Rules of 'Continuity' editing (editing usually found in classic broadcast fiction) are broken in order to draw attention to what is on the screen.
- Edits gaining the spotlight of the video, bring very obvious and exciting for example, swipes, special effects etc.
- Jump cuts are often used in music videos.
- A master shot also known as the base track is frequently used to give the video structure.
- Very rarely does this happen, but you may not notice, the camera may move in time with the music.
In class we viewed this video above - Mark Ronson & The Business Intl - The Bike Song
This song demonstrates Vernalis's Theory very well, expressing 'special effects'.
At 1:55 - 1:57 of the video, you will see the very obvious jumpcuts Vernalis talks about in her theory.
And finally we, as a whole class believe that when the boy is singing in the phone box, that is the 'base track' video used, throughout the video, everything always flickers back and forth from this 'base track video' giving the video a clear structure.
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