Music Video

Evaluation- Question 4.

  What have you learnt from your audience feedback?

Using vimeo we uploaded our music videos, which others can like rate & comment. This gave us a good idea of others opinions & what they thought we could have improved. Having gone to the cinema & seen our classmates reactions gave us a clear idea of what they thought.

Facebook, a social networking site was used to show my advert and get peoples opinions and what they thought of it. Positive things as well as improvements. Charlene quoted 'love how you stuck to the do's and don't of using 3 colours and no more than two fonts.' Having the poster posted on everyone's personal 'wall' allows me to quickly to a lot of views and comments. So far a lot of women have commented on my advert positively and loved it!

Before watching our music videos at the cinema!




Analysis.

This comment made me realise how professional and clear the colour scheme is, having stuck to 3 colours, 2 fonts, and the same effect on the photos. Having followed Goodwin's theory we stuck to disjunction as the dancers have nothing to do with the artist, and even though it is a song of romance, Samarge isn't specifically singing to a particular girl, attracting our target audience of young females.

We decided to add fades after each and every shot so that it flowed and the transitions were clean. Even though most conventional music videos dont include dissolves or fades all the time we wanted to push the boundaries and be original. As our genre is soft r&b we wanted our artist to portray a loving and vulnerable side to him, rather than having the typical 'sexy' guy which every girl drools over. However in order to attract the audience, we had Samarge's top unbuttoned to show his abs, something which was inspired by most popular r&b male artists in the 21st century, such as: usher, trey songz, chris brown, neyo and many more.

This comment is positively important as all ancillary products must link together, colours, pictures and fonts as we are creating a specific brand, and product name. Having the poster and digipak have related shots in our music video allows the audience to recognise it and makes it memorable.

What have i learnt?

Evaluation- Question 3.

 How did you use media technologies in the construction and research, planning & evaluation stages?

During the production of my music video we used brand new state of the art:

-memory cards

-videocameras

-tripod

-spotlights

-batteries

-phones/ipods

Editing:

-final cut pro
-photoshop

-quark

-fontcase
-quicktime

Internet for research purposes:

-youtube

-rollip

-prezzie

-vimeo

-facebook

For example: facebook was used in order to gain opinions and improvements from people and our target audience. Social networks are an easy way of getting comments and feedback.

Using quark for text and layout for my practice digipak (to the right) allowed me to add writing and adjust the placement of the images. Unlike photoshop there are more fonts to choose from, and you can change the structure of the images.

Final cut pro is a programme which allowed us to edit our music video, lay down all our clips, whether they're long or short, then we watched them all and decided which ones we wanted to use. Within final cut pro we shortened clips, overlapped them, added dissolve effects, fade effects, colour changes and saving the document to quicktime, then handbraking it and uploading to the blog.

Within photoshop i used this for design and image manipulation inorder to create my advert poster and digipak panels. I used the wand tool to erase sections of the image, cropped images, manipulated them, resized and rotated them. This helped me create a professional look to my ancillary products.

We made an animatic at the beginning of the

process with all our shot ideas. We planned each shot, location and angle type, even though throughout the process we changed a few things. Here is the link to our animatic: 

http://candipop11group8.blogspot.com/2011/10/animatic-storyboard.html


Moodboard.

Evaluation- Question 2.

How effective is the combination of your main product (video) and ancillary texts (digipak and advertisement?)

Here is our music video which has been uploaded onto vimeo. 

 HOW will my poster reach my target audience and how do my ancillary products link? 

I have chosen to have my artist's top undone to show off the male body and attract young female audiences. Using the same images taken at the same location for my advert and digipak links all of them including the sae fonts i used and same colour scheme. In order to attract the biggest sales and to create a clear brand name which is memorable and inviting, all my ancillary products match and link to eachother.

Above is my front and inside panels of my 3 sided digipak. To the left is my advertisement. I have tried to link both ancillary products with the same use of colour, each picture being edited with the same classic effect and carry out the same 2 fonts; bleeding cowboys & palatino. 

Evaluation- Question 1.

In what ways does your media product, develop or challenge forms & conventions of real media products?

In my research of the conventions of a music video I came across Andrew Goodwin’s theory to delayer music videos.

 -     Goodwin has identified a number of conventions that  music videos follows. They are:

-       There is a relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics.

-       There is a relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the music.

-       Genres are complex and diverse in terms of music video style and iconography.

-       There are likely to be intertextual references, either to other music videos or to films and TV texts, these provide further gratification and pleasure for the viewers/fans.

My media product is specifically made for r&b/hip hop/pop genre, and is aimed at a specific target audience as our main musician is a young male. Here is my teachers response to the question referring to my music video.

What music video influenced you and why?

Here are a few male artists we were influenced by: trey songz, chris brown, enrique inglesias, justin timberlake, nelly, don omar, jay sean, usher.

A music video which really inspired me is Usher's 'burn' video. (to the left) The reason i picked this is because it's an r&b genre based music video which is popular and includes one of the most successful artists of the 20th century. Originally planned as the album's lead single "Burn" was pushed back after favorable responses for the song "yeah". The song was released as the second single from the album in July 2004. The single topped various charts around the world, including the Billboard Hot 100 for eight non-consecutive weeks. The song succeeded "Yeah!" at the number 1 position. Both singles gave Usher nineteen consecutive weeks with a song in the top spot, longer than any solo artist of the Hot 100 era. "Burn" was certified platinum in Australia and gold in New Zealand and United States. 


These are some of my favourite shots from the video. I like this mid shot of usher as he's sitting in a big room. Hi costume of simple, black jumper, and eye contact to the camera to show dominance. He has open body language and a match cut is used when it goes from an extreme long shot of him in the chair to the shot on the left.


Another favorite shot is the extreme close up of his eyes, with edited 'fire' inside his pupils, to reflect the 'let it burn' title. This makes the mood very mysterious and dangerous, drawing in the audience. This is shot slowly fades out to pitch black darkness as he in slow motion closes his eyes.

I love the shot of him in a bedroom with fire edited in the background suggesting subliminal messages within the story of the song. It emphasises his angry emotions and his facial expressions are vital, something Samarge made sure he included when performing in ours. The use of fire is used through out the video as it carries out a specific theme and atmosphere. The fire is animated through out different locations, when the girl figure is introduced and ends within the palm trees at the end. The editing is very effective in the video as it goes from shot to shot with fades like our video, has many different mise en scenes, costume changes, and involves all camera works such as close ups, long shots, extreme close ups of his eyes, mouth and lips. 

This final shot interested me because its a clear low angle shot of the artist giving him power, status and makes he seem dominated. The use of the car suggests wealth, the palm trees make it exotic, and his hat, and casual outfit make him seem edgy, but also comfortable at the same time.




As the years change so have women's roles in society and therefore so has the representation in the media. Changes in female representation media images still portray women as sex objects as independent (but still sexy) career women; as loving mothers obsessed with food and clean clothes. “Women are still portrayed as objects to lust after; they are often the focus of the male gaze” camera effects, mise-en-scene and sound are used to alter what is being represented. But the definition of beauty has changed.

An example of where women are shown as 'dismembered' is in the music video "I wanna love you" by Akon ft Snoop Dogg.

Following Vernalis' theory like our music video which uses jump cuts, another example of a music video that uses jump cuts is Till I'm Gone by Tinie Tempah featuring Wiz Khalifa which cuts from day time to night time.

We picked a male artist in purpose as we wanted the typical 'sexy' male which women were attracted to. My advertisement is targeted especially for females as we decided to have his shirt open, to show off his masculinity, his 'six pack.

Advert poster feedback.

Using Facebook, i have upload/posted my advertisement poster for our music video. This is a mouth to mouth device where if one person sees it through a social networking site, then they will tell their friends etc etc etc... As everyone nowadays has Facebook its an easier and quicker way of getting peoples opinions and comments, here are a few for me.

Different ways of presenting media work.

In todays lesson we learnt about all the different ways to present your work on blogger, to make it more interesting and visually exciting. For example:
-Wordle
-Photoshop for mood boards etc...
-Videoing yourself using quicktime
-GIFS
-Prezies
-Photobucket slideshows

Evaluation introduction.

Planning for evaluation.

Today i started planning my evaluation. i found images of artists that inspired me for our photoshoot and the representation of our artist Samarge.