Looking at Nathan's Official Site, it is clear he takes every promotional space to advantage. As you can see, on his home page, he has a big space for his new videos, whether its him alone or featuring an artist. Gaining viewers and a wider audience for his music. Also in the top left hand side corner there is a button for "Launch Audio Player" this gives people a chance to listen to his music, whilst we are still surfing his site, not directing people away from his page, but multi-tasking, listening to his music and surfing at the same time. Furthermore, Nathan's company does not miss out a promitional space, on the right hand side there is his single 'Hangover Ft Wretch 32' promoting his single, and gaining publicity for Wretch32 and vise versa. And just below you can aslo see another button, which links straight to iTunes where you can download this single of Nathan's.
Looking at a lower screen grab of StarBoy Nathan's Official website, you can see that there is the 'Latest news' annoucing his tour dates, and radio shows, this gives him much more publicity, and gaining more different audiences, especially if he is featuring someone that is not in the same genre as him. On the right hand side, you can also sign up to Nathans official website, allowing you to recieve 2 Free tracks by Nathan, and banners, and wallpapers, also sending you any promotional offers on Nathan e.g. knowing the tour dates before everyone else, etc. Another promotional tool, just beneath signing up with Nathan's Website, is getting a free ringtone, this promotes his single, as reciving it for free, and friends and family enjoing the track, they would want to download the track, etc. And finally, the most obvious, Facebook, Twitter, Myspace and Youtube, all the very big social networking sites, that all his audiences can follow him on, and see what the latest new is!
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