State Of The Music Industry

Music Industry 


The music industry in 2012 are facing many problems in the modern day and that it is because of the technology that is improving all the time. A major problem though is the death of CD's, back in the 80's and 90's CD were revolutionary however today they no one is buying CD's anymore because of ipods and mp3 players. Also shops that sell the CD's are closing down meaning less places to go buy a CD. Download is most likly the biggest problem as many people download illegally therefore the music industry is not making the money it should.

Itunes is a problem for the industry because it sells single tracks for 79p and itunes who does not reinvest that money make a 13p profit off every single sold. plus less people buy albums because they may only like a few songs where as before they would have to buy the whole album and between 10-5 pounds for a couple of songs. even though Itunes is the biggest selling online retailer there are still not enough sales to compensate the loss of CD's.

However there are one boy band that are still shifting millions of CD's Take That. Take That have an older fan base of woman who are used to buying CD's and are an older generation thus hence Take That selling so much CD's. This is an exception though because there sales alone cannot carry the whole industry.

1. How are audiences targeted by music video's: Adverts on television, social networking sites such as Myspace Twitter and Facebook, well known sites such as world star hip-hop. 
2. What are the audience pleasure of a music video: mainly entertainment, seeing there favorite artist on screen, seems like they singing to you directly to you when they look into the camera. 
3. How important are music video's to the music industry: very important as they can see how big an artist audience is and also get the company more known and gets them money for make good video's
4. Which record labels dominate the music industry: Universal, Sony music entertainment, EMI and Warner
5. Which major labels are left: Columbia, island records, def jam and Independent lables but most of theses smaller company's are owned by the big record labels I mentioned is bullet point 4. 
6. what role do music video's play in the 21st century: important if an artist wants to get well known and get a fan base, we have an visual culture.