I watched a student video and it used the theory of Vernalis about the use of editing. The music video was to the 'chemical brothers, dont hold back'. Using Mulveys theory it showing the women as sex symbols as there is a woman doin belly dancing and another two girls just dancing and the male of eye contact with the camera. I think it uses Goodwins theory about amplification as the music video doesnt contradict the lyrics.
This is the song they did it do
this is the student music video link
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