Carol Vernallis believes that music videos do not have a certain narrative to their videos. Music videos are more choppy and fast cut, they tend to have parts that do not always flow. For example this could be in a video if they just show the arm, then the head, then the legs. The pop music video editing aims to stop the audience from focusing on the image rather than the music itself, or music over image. An example of this would be the Lady Gaga music video for Bad Romance. In this video they cut from Lady Gaga in two different shots, however her hairstyle changes from one shot to another. This wouldn't normally flow as a story, however the audience can tell that their both Lady Gaga. This shows the present moment within the music video even though what’s happening in the music video is changing.
The main points of her observations are the usual rules of ‘continuity’ editing are broken in order to draw attention to what is on screen. Edits may be really obvious to draw attention to themselves such as wipes, and special effects added, jump cuts are often used. A master shot (base track) is frequently used to give the video a structure. Finally, the camera may not move in time with the music.
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