Tuesday, 24 January 2012

Evaluation- Question 4.

  What have you learnt from your audience feedback?

Using vimeo we uploaded our music videos, which others can like rate & comment. This gave us a good idea of others opinions & what they thought we could have improved. Having gone to the cinema & seen our classmates reactions gave us a clear idea of what they thought.
Facebook, a social networking site was used to show my advert and get peoples opinions and what they thought of it. Positive things as well as improvements. Charlene quoted 'love how you stuck to the do's and don't of using 3 colours and no more than two fonts.' Having the poster posted on everyone's personal 'wall' allows me to quickly to a lot of views and comments. So far a lot of women have commented on my advert positively and loved it!


Before watching our music videos at the cinema!




Analysis.

This comment made me realise how professional and clear the colour scheme is, having stuck to 3 colours, 2 fonts, and the same effect on the photos. Having followed Goodwin's theory we stuck to disjunction as the dancers have nothing to do with the artist, and even though it is a song of romance, Samarge isn't specifically singing to a particular girl, attracting our target audience of young females.


We decided to add fades after each and every shot so that it flowed and the transitions were clean. Even though most conventional music videos dont include dissolves or fades all the time we wanted to push the boundaries and be original. As our genre is soft r&b we wanted our artist to portray a loving and vulnerable side to him, rather than having the typical 'sexy' guy which every girl drools over. However in order to attract the audience, we had Samarge's top unbuttoned to show his abs, something which was inspired by most popular r&b male artists in the 21st century, such as: usher, trey songz, chris brown, neyo and many more.


This comment is positively important as all ancillary products must link together, colours, pictures and fonts as we are creating a specific brand, and product name. Having the poster and digipak have related shots in our music video allows the audience to recognise it and makes it memorable.

What have i learnt?

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