Evaluation 1:

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Throughout the whole process from planning our music video, my main ideas and inspirations developed through numbers of different music videos from British to American music videos. These useful music videos I researched on Youtube influenced me to come up with different shots (some specific shots) which worked really well with our music video and also went with our music genre. From numerious research on different music videos, and from planning the different shots we will do, I believe it worked really well and fitted with the genre we aimed for. Our music video 'do without my love' was very different from the actual music video by nathan. The whole mise-en-scene was different as his one was mainly in a room and we had different shots and different location. We also had two different females dancers that performed in a studio (that we rented out for three hours). The dance shot; one video that really influenced our dancers were Shakira and Beyonce video 'beautiful lies' as there are many different shots and many different dance routine that we took and made it into our own little style.
Laura Mulvey theory about how women are represented in music videos,In our music video we have two female dancers but they are not seen as sexual objects like Mulvey says. As our artist is a male a lot of male videos have women that are represented as a sexual object and also some women are dressed in a sexual way like in Nicki Minajs video also beyonce (and many more) but they are in control. Other male videos like Dizzy Rascal, 50cent , Usherwomen are the sexual object, they are not in control. My ancilary work is my artist reveling this body shape this is in a sexual way but if it was a female it would go with Laurs Mulvey theory about sexual woman's.
Here are two videos of Laura Mulvey theory on how women are seen as sexual object.

My media product is specifically targeted for 'hip hop' 'rnb'. As hip hop and rnb is mainly targeted at a younger audience we also wanted our music video genre to be specifically for a young (mainly female) auidence.

A lot of male artists and videos influenced our music video. Here am some examples that influenced our music video. Here is Olly Murs video 'hearts skips a beat' the background influenced me a lot. As the background is catchy, colourful and we believe it will work very well in the dark which me and my peers believe it did. Also Jay sean music videos like 'maybe' the white background gave us ideas about renting a white background for our music video.

This picture is exactly like my digipack front cover (for the CD cover), the white top, my artist touchin their head, looking down their is a comparison going on here. The background is course different. We made this pic into our own with the effects. But what makes our one sexi and different is that here Jay sean only has a little bit of cleaveage but our artist has his full shirt open. This makes it sexual. Here are more examples I was inspired by:

Other images that inspired my digipack (CD cover) is:
"Indiya" is one of my favourite from one of the past students, the use of colour, the images. It inspired me a lot, but as its quiet clear that there target audience is for females, use to the girly colour.

The sexual look in his eyes, gets the females! makes it seem like his looking at only them.

One of the reasons why I love this video (chris brown- with you) is because of the mise-en-scene, the different type of shots that have been used, and the fast pace editing. The effects are beautiful and works very well. The colourful effects and also the meaningful lyrics.

Another artist that influenced me about different shots that i shall be using in my music video is Jessie J 'who you are' I believe the close up that were used were really fanastic and you can see her emotions. Has we had to film numerous time, one of the problems we had was not having enough close up. So we filmed again, before we actually did we did research on close up and one of the film that influenced me was Jessie J video.

In her videos there are loads of close up, but her mise-en-scene is completely different from ours as ours lighting is bright, and our one is not located in a room. The close up we do

is outside. We also researched on how and were we will do our close up and decided our music video will go will if its done outside.

In terms of mise-en-scene, we had different locations. The first time we filmed was at a bridge. We used different match cuts, like all music video have, which is one scene to another. We did that with our music video. The idea of the bridge was from one artist Fergie and also JLS. We filmed our one during day light and JLS did their at night.

Long to close up shots were important, even though you can hardly see match cuts in our music video, it worked really well and effectively throughout or productive   .We used various shots as we were also thinking outside the box by taking so many shots.

Here  is a comparison of the white background idea of Jay seans music video 'maybe' and our two pictures of using the white back ground. A lot of music video have used the idea of white background like Ed Sheenan video as well 'you need me' and also Rihanna music 'we found love' .In Rihanna music video she uses a room , cream colour background. A lot of music artist uses white wall background as there background as it is a good use of mise-en-scene and works really well

A lot of our shots in our music video use a lot of long shots, mid shots, and close up. The artist makes a lot of eye contact with the camera, the viewers. One advantage of this is that the viewers will feel like the artist is making eye contact with them. This will attract the viewers more and feel special and seem like the artist is singing to them etc.
Our music video didnt really challenege conventions as much when we was researching on hip hop and RnB music videos by different artists. Being creatvie, and doing a lot of research on other music videos i realised that it isnt that difficult into making a (simple) music video. Our music video is mainly focusing on the hip hop and Rnb genre, a lot of RnB and hip hop videos contain a lot of elements like big car, big mansion, explict female dancers, gold etc. Our music video did have basic mise-en-scene like costume changing, different location, rented studios, two talented female dancers, different shots like mid shots, close ups, tracking etc, we promoted the artist through the music video by focusing only on the artist throughout the video. The artist alway was always looking at the camera as this is a way of the viewers feeling like the artist is directly singing to them. Our music video does fit within the disjuncture conventio of Andrew Goodwin's theory, as it does not really connect with the lyrics and also the song is mainly about love so there is no connation of love like roses, red etc.