In what ways does your media product, develop or challenge forms & conventions of real media products?
In my research of the conventions of a music video I came across Andrew Goodwin’s theory to delayer music videos.
- Goodwin has identified a number of conventions that music videos follows. They are:
- There is a relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics.
- There is a relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the music.
- Genres are complex and diverse in terms of music video style and iconography.
- There are likely to be intertextual references, either to other music videos or to films and TV texts, these provide further gratification and pleasure for the viewers/fans.
My media product is specifically made for r&b/hip hop/pop genre, and is aimed at a specific target audience as our main musician is a young male. Here is my teachers response to the question referring to my music video.What music video influenced you and why?
Here are a few male artists we were influenced by: trey songz, chris brown, enrique inglesias, justin timberlake, nelly, don omar, jay sean, usher.
A music video which really inspired me is Usher's 'burn' video. (to the left) The reason i picked this is because it's an r&b genre based music video which is popular and includes one of the most successful artists of the 20th century. Originally planned as the album's lead single "Burn" was pushed back after favorable responses for the song "yeah". The song was released as the second single from the album in July 2004. The single topped various charts around the world, including the Billboard Hot 100 for eight non-consecutive weeks. The song succeeded "Yeah!" at the number 1 position. Both singles gave Usher nineteen consecutive weeks with a song in the top spot, longer than any solo artist of the Hot 100 era. "Burn" was certified platinum in Australia and gold in New Zealand and United States.
These are some of my favourite shots from the video. I like this mid shot of usher as he's sitting in a big room. Hi costume of simple, black jumper, and eye contact to the camera to show dominance. He has open body language and a match cut is used when it goes from an extreme long shot of him in the chair to the shot on the left.
Another favorite shot is the extreme close up of his eyes, with edited 'fire' inside his pupils, to reflect the 'let it burn' title. This makes the mood very mysterious and dangerous, drawing in the audience. This is shot slowly fades out to pitch black darkness as he in slow motion closes his eyes.
These are some of my favourite shots from the video. I like this mid shot of usher as he's sitting in a big room. Hi costume of simple, black jumper, and eye contact to the camera to show dominance. He has open body language and a match cut is used when it goes from an extreme long shot of him in the chair to the shot on the left.
Another favorite shot is the extreme close up of his eyes, with edited 'fire' inside his pupils, to reflect the 'let it burn' title. This makes the mood very mysterious and dangerous, drawing in the audience. This is shot slowly fades out to pitch black darkness as he in slow motion closes his eyes.
I love the shot of him in a bedroom with fire edited in the background suggesting subliminal messages within the story of the song. It emphasises his angry emotions and his facial expressions are vital, something Samarge made sure he included when performing in ours. The use of fire is used through out the video as it carries out a specific theme and atmosphere. The fire is animated through out different locations, when the girl figure is introduced and ends within the palm trees at the end. The editing is very effective in the video as it goes from shot to shot with fades like our video, has many different mise en scenes, costume changes, and involves all camera works such as close ups, long shots, extreme close ups of his eyes, mouth and lips.
This final shot interested me because its a clear low angle shot of the artist giving him power, status and makes he seem dominated. The use of the car suggests wealth, the palm trees make it exotic, and his hat, and casual outfit make him seem edgy, but also comfortable at the same time.
As the years change so have women's roles in society and therefore so has the representation in the media. Changes in female representation media images still portray women as sex objects as independent (but still sexy) career women; as loving mothers obsessed with food and clean clothes. “Women are still portrayed as objects to lust after; they are often the focus of the male gaze” camera effects, mise-en-scene and sound are used to alter what is being represented. But the definition of beauty has changed.
As the years change so have women's roles in society and therefore so has the representation in the media. Changes in female representation media images still portray women as sex objects as independent (but still sexy) career women; as loving mothers obsessed with food and clean clothes. “Women are still portrayed as objects to lust after; they are often the focus of the male gaze” camera effects, mise-en-scene and sound are used to alter what is being represented. But the definition of beauty has changed.
An example of where women are shown as 'dismembered' is in the music video "I wanna love you" by Akon ft Snoop Dogg.
Following Vernalis' theory like our music video which uses jump cuts, another example of a music video that uses jump cuts is Till I'm Gone by Tinie Tempah featuring Wiz Khalifa which cuts from day time to night time.
We picked a male artist in purpose as we wanted the typical 'sexy' male which women were attracted to. My advertisement is targeted especially for females as we decided to have his shirt open, to show off his masculinity, his 'six pack.
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