Here I am taking about the kind of fonts are used and why. I believe these fonts that I have used are very stylist, and also attractive. its not just boring old fonts. Its bold standing out, eye catching. During my feedback time i asked a lot of people about what they think about my font and I got a lot of positive, hardly any negative, i am happy with the font I chose. A lot of artists like Jamie foxx CD fonts inspired. White clothing was used through out my digi pack (poster, CD cover) and also part of my music video. The colour white has a lot of connations like purity, pure, clear etc. The reason why we have decided to use the colour white is because we believed it would work well in the music video with the white background and also it would be a good contrast. The dancers also wear white, it matches the artist and also the white background. As you can see my poster (on the left) the white shirt and the creamy white background of the poster. My CD cover and poster are the same image. One of the reasons why I have done this is because I believe having similar images or certain clothing maybe recongised by 'Angelo' fans, as we are here to promote his CD and himself. Like a lot of artist do they use images that they have in there video and advertise it just like Calvin harris. Calvin harris is an example of using the same CD image he used in his video and also used for his CD cover. The open shirt of the body i believe would appeal to a lot of females and also gay males (the white works well with this as well)
Here is an example of a CD cover and also a shot of Calvin Harris video, here he is promoting the song and the CD, as there is same images of the CD that he used in the video and also used the same for his CD cover, the reason why he used the same mise-en-scene background is because he wants it to be recongiseble so that the auidence know who the artist is. This is a way of promoting the artisit and also the CD and also music video. These two images are screen shot that I took from the video to show how he used the same mise-en-scene through out and also the disc as the cover of his CD cover. He also used female too.
Below you can see Calvin Harris CD cover. You can see he used the same mise-en-scene as the music video he used. He used a lot of of females and for his CD cover here he has used one of the females wearing shades. The same colours are used aswell.
The fonts that I have used. As you can see the fonts that i have used for the poster and also CD cover. A font can sometimes tell a lot about the artist. My font is not too girly or too manly. Its just a normal attractive font. When I recieved a lot of feedback the first positive comment I got was about my font, how attractive it was and appealing. The unique font I used (shown below of the font) I believe would be up to a lot of peoples taste.
Create a gif The font I have used is "Cracked" and "Stencil". I used the same font for my poster as well as i want the writing to be recongiseable like a lot of artists names are 'N-duds" "Jessie J" they always use the same colour and font so its recongisable.
How effective is the combination of your main product (video) and ancillary texts (digipak and advertisement?)
Here is our music video which has been uploaded onto vimeo.
HOW will my poster reach my target audience and how do my ancillary products link?
I have chosen to have my artist's top undone to show off the male body and attract young female audiences. Using the same images taken at the same location for my advert and digipak links all of them including the sae fonts i used and same colour scheme. In order to attract the biggest sales and to create a clear brand name which is memorable and inviting, all my ancillary products match and link to eachother.
Above is my front and inside panels of my 3 sided digipak. To the left is my advertisement. I have tried to link both ancillary products with the same use of colour, each picture being edited with the same classic effect and carry out the same 2 fonts; bleeding cowboys & palatino.
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Throughout the whole process from planning our music video, my main ideas and inspirations developed through numbers of different music videos from British to American music videos. These useful music videos I researched on Youtube influenced me to come up with different shots (some specific shots) which worked really well with our music video and also went with our music genre. From numerious research on different music videos, and from planning the different shots we will do, I believe it worked really well and fitted with the genre we aimed for. Our music video 'do without my love' was very different from the actual music video by nathan. The whole mise-en-scene was different as his one was mainly in a room and we had different shots and different location. We also had two different females dancers that performed in a studio (that we rented out for three hours). The dance shot; one video that really influenced our dancers were Shakira and Beyonce video 'beautiful lies' as there are many different shots and many different dance routine that we took and made it into our own little style.
Laura Mulvey theory about how women are represented in music videos,In our music video we have two female dancers but they are not seen as sexual objects like Mulvey says. As our artist is a male a lot of male videos have women that are represented as a sexual object and also some women are dressed in a sexual way like in Nicki Minajs video also beyonce (and many more) but they are in control. Other male videos like Dizzy Rascal, 50cent , Usherwomen are the sexual object, they are not in control. My ancilary work is my artist reveling this body shape this is in a sexual way but if it was a female it would go with Laurs Mulvey theory about sexual woman's.
Here are two videos of Laura Mulvey theory on how women are seen as sexual object.
My media product is specifically targeted for 'hip hop' 'rnb'. As hip hop and rnb is mainly targeted at a younger audience we also wanted our music video genre to be specifically for a young (mainly female) auidence.
A lot of male artists and videos influenced our music video. Here am some examples that influenced our music video. Here is Olly Murs video 'hearts skips a beat' the background influenced me a lot. As the background is catchy, colourful and we believe it will work very well in the dark which me and my peers believe it did. Also Jay sean music videos like 'maybe' the white background gave us ideas about renting a white background for our music video.
This picture is exactly like my digipack front cover (for the CD cover), the white top, my artist touchin their head, looking down their is a comparison going on here. The background is course different. We made this pic into our own with the effects. But what makes our one sexi and different is that here Jay sean only has a little bit of cleaveage but our artist has his full shirt open. This makes it sexual. Here are more examples I was inspired by:
Other images that inspired my digipack (CD cover) is:
"Indiya" is one of my favourite from one of the past students, the use of colour, the images. It inspired me a lot, but as its quiet clear that there target audience is for females, use to the girly colour.
The sexual look in his eyes, gets the females! makes it seem like his looking at only them.
One of the reasons why I love this video (chris brown- with you) is because of the mise-en-scene, the different type of shots that have been used, and the fast pace editing. The effects are beautiful and works very well. The colourful effects and also the meaningful lyrics.
Another artist that influenced me about different shots that i shall be using in my music video is Jessie J 'who you are' I believe the close up that were used were really fanastic and you can see her emotions. Has we had to film numerous time, one of the problems we had was not having enough close up. So we filmed again, before we actually did we did research on close up and one of the film that influenced me was Jessie J video.
In her videos there are loads of close up, but her mise-en-scene is completely different from ours as ours lighting is bright, and our one is not located in a room. The close up we do
is outside. We also researched on how and were we will do our close up and decided our music video will go will if its done outside.
In terms of mise-en-scene, we had different locations. The first time we filmed was at a bridge. We used different match cuts, like all music video have, which is one scene to another. We did that with our music video. The idea of the bridge was from one artist Fergie and also JLS. We filmed our one during day light and JLS did their at night.
Long to close up shots were important, even though you can hardly see match cuts in our music video, it worked really well and effectively throughout or productive .We used various shots as we were also thinking outside the box by taking so many shots.
Here is a comparison of the white background idea of Jay seans music video 'maybe' and our two pictures of using the white back ground. A lot of music video have used the idea of white background like Ed Sheenan video as well 'you need me' and also Rihanna music 'we found love' .In Rihanna music video she uses a room , cream colour background. A lot of music artist uses white wall background as there background as it is a good use of mise-en-scene and works really well
A lot of our shots in our music video use a lot of long shots, mid shots, and close up. The artist makes a lot of eye contact with the camera, the viewers. One advantage of this is that the viewers will feel like the artist is making eye contact with them. This will attract the viewers more and feel special and seem like the artist is singing to them etc.
Our music video didnt really challenege conventions as much when we was researching on hip hop and RnB music videos by different artists. Being creatvie, and doing a lot of research on other music videos i realised that it isnt that difficult into making a (simple) music video. Our music video is mainly focusing on the hip hop and Rnb genre, a lot of RnB and hip hop videos contain a lot of elements like big car, big mansion, explict female dancers, gold etc. Our music video did have basic mise-en-scene like costume changing, different location, rented studios, two talented female dancers, different shots like mid shots, close ups, tracking etc, we promoted the artist through the music video by focusing only on the artist throughout the video. The artist alway was always looking at the camera as this is a way of the viewers feeling like the artist is directly singing to them. Our music video does fit within the disjuncture conventio of Andrew Goodwin's theory, as it does not really connect with the lyrics and also the song is mainly about love so there is no connation of love like roses, red etc.
In what ways does your media product, develop or challenge forms & conventions of real media products?
In my research of the conventions of a music video I came across Andrew Goodwin’s theory to delayer music videos.
- Goodwin has identified a number of conventions that music videos follows. They are:
- There is a relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics.
- There is a relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the music.
- Genres are complex and diverse in terms of music video style and iconography.
- There are likely to be intertextual references, either to other music videos or to films and TV texts, these provide further gratification and pleasure for the viewers/fans.
My media product is specifically made for r&b/hip hop/pop genre, and is aimed at a specific target audience as our main musician is a young male. Here is my teachers response to the question referring to my music video.
What music video influenced you and why?
Here are a few male artists we were influenced by: trey songz, chris brown, enrique inglesias, justin timberlake, nelly, don omar, jay sean, usher.
A music video which really inspired me is Usher's 'burn' video. (to the left) The reason i picked this is because it's an r&b genre based music video which is popular and includes one of the most successful artists of the 20th century. Originally planned as the album's lead single "Burn" was pushed back after favorable responses for the song "yeah". The song was released as the second single from the album in July 2004. The single topped various charts around the world, including the Billboard Hot 100 for eight non-consecutive weeks. The song succeeded "Yeah!" at the number 1 position. Both singles gave Usher nineteen consecutive weeks with a song in the top spot, longer than any solo artist of the Hot 100 era. "Burn" was certified platinum in Australia and gold in New Zealand and United States.
These are some of my favourite shots from the video. I like this mid shot of usher as he's sitting in a big room. Hi costume of simple, black jumper, and eye contact to the camera to show dominance. He has open body language and a match cut is used when it goes from an extreme long shot of him in the chair to the shot on the left.
Another favorite shot is the extreme close up of his eyes, with edited 'fire' inside his pupils, to reflect the 'let it burn' title. This makes the mood very mysterious and dangerous, drawing in the audience. This is shot slowly fades out to pitch black darkness as he in slow motion closes his eyes.
I love the shot of him in a bedroom with fire edited in the background suggesting subliminal messages within the story of the song. It emphasises his angry emotions and his facial expressions are vital, something Samarge made sure he included when performing in ours. The use of fire is used through out the video as it carries out a specific theme and atmosphere. The fire is animated through out different locations, when the girl figure is introduced and ends within the palm trees at the end. The editing is very effective in the video as it goes from shot to shot with fades like our video, has many different mise en scenes, costume changes, and involves all camera works such as close ups, long shots, extreme close ups of his eyes, mouth and lips.
This final shot interested me because its a clear low angle shot of the artist giving him power, status and makes he seem dominated. The use of the car suggests wealth, the palm trees make it exotic, and his hat, and casual outfit make him seem edgy, but also comfortable at the same time.
As the years change so have women's roles in society and therefore so has the representation in the media. Changes in female representation media images still portray women as sex objects as independent (but still sexy) career women; as loving mothers obsessed with food and clean clothes. “Women are still portrayed as objects to lust after; they are often the focus of the male gaze” camera effects, mise-en-scene and sound are used to alter what is being represented. But the definition of beauty has changed.
An example of where women are shown as 'dismembered' is in the music video "I wanna love you" by Akon ft Snoop Dogg.
Following Vernalis' theory like our music video which uses jump cuts, another example of a music video that uses jump cuts is Till I'm Gone by Tinie Tempah featuring Wiz Khalifa which cuts from day time to night time.
We picked a male artist in purpose as we wanted the typical 'sexy' male which women were attracted to. My advertisement is targeted especially for females as we decided to have his shirt open, to show off his masculinity, his 'six pack.
Here is an example of a CD cover and also a shot of Calvin Harris video, here he is promoting the song and the CD, as there is same images of the CD that he used in the video and also used the same for his CD cover, the reason why he used the same mise-en-scene background is because he wants it to be recongiseble so that the auidence know who the artist is. This is a way of promoting the artisit and also the CD and also music video. These two images are screen shot that I took from the video to show how he used the same mise-en-scene through out and also the disc as the cover of his CD cover. He also used female too.
Create a gif The font I have used is "Cracked" and "Stencil". I used the same font for my poster as well as i want the writing to be recongiseable like a lot of artists names are 'N-duds" "Jessie J" they always use the same colour and font so its recongisable.
