Structure of our video.

Structure within a music video is very important as it establishes which part of the song is being introduced/played. It allows the audience to be aware of when a particular part of the song is going to come up. There needs to be a clear beginning, middle, (bridge) and ending, whether thats established by a specific change of outfit or location. One criticism we received was that we use all our different locations throughout the music video, for example: we don't us the white room footage for the verse, then the bridge footage for the chorus, then the alexandra palace footage for the bridge, instead we use all the shots fading in and jot from each other throughout. This is because we thought it went well with the flow of our song and kept interest throughout as it is after all, a long song.

On the second to last day of our deadline we got asked by our media teacher whether we wanted to take the risk and stick to using our shots back and fourth through out like we have, or to sit dow and edit all over again and put each location according to a specific part of the song. We felt this was very unnecessary as we didn't want a typical, conventional music video but we wanted to make something different. It matches well the structure in which we laid down our base tracks and shots so we wanted to keep it the way it is. Also, our teacher argued that going from a dark shot to a light shot (alexandra palace graffiti wall, to white room) was too extreme and maybe didn't make sense, however we didn't necessarily wanted the previous shot to link with the next one, as we weren't trying to tell a story, because our theory we followed was disjuncture.

An example of a music video which uses lots of locations is Beyonce's 'Countdown.'